Like her paintings, Katherine Bernhardt is as enigmatic as she is direct. On a FaceTime call with me from her warehouse studio in St. Louis, she is colorful – both figuratively and literally, wearing frosted pink 80s-esque lipstick and a multicolored tie-dyed tee shirt – and energetic, eager to virtually take me on a tour of the space (which, funnily and fittingly, has no Wi-Fi). She laughs and shrugs when asked questions about her work, giving quite blunt, amusing answers. Bernhardt's paintings are surely an extension of herself: refreshingly fun, lighthearted, and humorous. Or, perhaps, Bernhardt is an extension of her paintings. The artist has become a household name, a "brand" not different from the ones she paints. Her work, which records a contemporary consumer-oriented, product-obsessed culture, is relevant and important, her creativity undeniable and admirable.